Nouvelle Plastique

March, 1986

Everybody wants a piece of the Yup pie. That's why your mailbox is full of fliers offering new, improved credit cards. American Express Platinum leads the way, but Sears recently debuted its Discover card, and JCPenney is now in the bank-card biz. A new home owner's card offer's cut-rate shopping for everything from tax preparation to Preparation H.The credit czars know that Yupward mobility requires a card for every mood. They know that even upwardly immobile baby boomers want the chance to spe...