Peter Heineman
March, 1986
"I want the Yuppie dollar," says Peter Heineman, purveyor of designer frozen seafood. "I'm after the crowd that wants restaurant food at home. If people are satisfied eating Gorton's or Mrs. Paul's, that's their problem."Heineman, 34, runs Homarus, Inc., a $4,000,000 seafood supplier based in Mount Kisco, New York. He got into the biz at Scripps Institution of Oceanography, trying to raise shrimps in "underwater" greenhouses."The theories behind that were sound...
