Do You Believe In Magic?

July, 1986

For Polaroid, it's been a very good year. First, the legal decision that sent Eastman Kodak and its attempt at instant photography into the red ink. Now, The Spectra System, an optical and electronic quantum leap that has produced a marvel of a camera. Like the best 35s, Polaroid's Spectra is completely automatic---including focus, flash (it recycles in two tenths of a second) and even a digital readout that tells you how far your subject is from the camera. Add such options as interchangeable f...