Writing On The Wall
April, 1987
For most advertising-agency executives, the prospect of meeting with a new client can be exhilarating. And no more so than when the project offers a unique challenge!How can we change the fact that there are 1,000,000 teenage pregnancies nationwide?Cynics may scoff at the idea of Madison Avenue's selling sex education on the street; but while they're scoffing, conscientious organizations are busy trying to change things. They've wised up to the fact that young people make up a pliable group that...
