Carson Mccullers Goes Country
June, 1987
There's scientific market research and then there's gut instinct, and Lee Abrams, 34, knows about both. His Atlanta-based consulting firm specializes in second-guessing the 18-to-34-year-old market, and Abrams has used his skills to reprogram more than 175 radio stations, to remold such artists as Steve Winwood, Yes, Asia and The Pointer Sisters and to update both MTV and Rolling Stone. He claims to be keenly aware of the limits of traditional social-science techniques. "They tell you what'...
