Fancy Footwork
July, 1987
To hear Jim Swift tell it, he's not attempting to cash in on a Yuppie craze with his fast-growing Gelare premium ice cream, he is simply upholding standards of a bygone era. "When I was growing up, there was an ice-cream parlor that produced a high-butterfat ice cream, and I became a complete fan." When the parlor changed hands and the quality plunged, Swift made a vow: "One day I would seek out the original owners and resurrect their great ice cream." It took him ten years,...
