Nolan Bushnell

August, 1987

Bushnell's Atari Corporation, a bleeping success story in the Seventies, crashed hard when video gaming went bust. At the same time, he also lost all the dough he'd invested in a restaurant chain called Pizza Time Theater. Now Bushnell's back on a roll in the toy biz, but his memories of disaster are horrifically clear.Nolan Bushnell: "Before Pizza Time Theater, I was flying much too high to be brought down by a small arrow; it took a three-stage rocket, because I was in the stratosphere.&q...