From Carnage To Courtroom
October, 1987
They've never hit the Top 40 nor been nominated for a Grammy. In fact, they've never sold a single record. Yet millions of people every day listen, even sing to music written and arranged by Joe Lubinsky (left) and Ron Hicklin. Their four-year-old firm, HLC, has created an impressive trail of nonhits that includes the original Levi's "501 Blues" series, the spunky Wheaties "What the Big Boys Eat" spots and the Devoistic Honda Scooter ad. "There are hundreds of pop hits f...
