Playboy After Hours
June, 1988
What's Wrong with this Picture?TV advertising trend of the month—cinéma vérité. You remember it from the Fifties and Sixties: shaky pictures, extreme close-ups and stray characters wandering in front of the camera. Now, jerky handheld camerawork is selling everything from Grape-Nuts to Levi's. Call it ad vérité.You know the ads—AT&T's grim folks facing up to their bad phones, for example. But it's so hard to care, what with the image jiggling like Jason's point of view in Friday the 13th. Your p...
