Where There's Smoke
June, 1988
Don't call Stacy Peralta (far right), 31, chairman of the board, unless you're talking skate boards. Along with George Powell, Peralta has created a mini empire that's built on a rolling foundation of maple wood and polyurethane wheels. In nine years, Powell-Peralta has gone from 500 skate boards per month to 28,000, maturing from a wild idea into a $10,000,000 business. That is not to say that the partners are guided solely by sales. "We approach this as the combination of a business and s...
