Bottoming Out
February, 1990
In these conservative times, the sight of a little skin can start folks frothing at the mouth. Consider the reaction to the Nivea ad featured in the October issues of Mademoiselle, Ladies' Home Journal, Glamour, Redbook and Cosmopolitan. Stores received complaints about the ad's being "pornography" and nervous retailers pulled the offending issues off the stands. Three hundred and four Vons supermarkets, 1326 Wal-Mart stores and 77 Krogers caved in to overreacting customers.The spokesp...
