The Logo Jam

May, 1990

You could call a golf tournament or a bowl game the Adolf Hitler Child Abuse Classic and I bet that for enough money, some TV network would air it.This was the state of corporate sponsorship in sports when I last looked, which was a few hours ago, as an advertiser was stitching a logo onto an athlete's jockstrap.The legacy of the Eighties is that we began to live in the tasteful world of the U.S.F.&G. Sugar Bowl and the K mart Greater Greensboro Open.As greed kicked in, very few executives in ch...