Mantrack: The Survey

October, 1992

The Material ManDo men ever outgrow enjoying their toys? Hardly. That's why we asked men which of their possessions they most enjoy owning and how much they enjoy shopping. With one exception--shopping for furniture--younger men are much more avid mail rats than their older counterparts. And we also learned that most men are becoming increasingly environmentally aware when making purchases--42 percent of men buy products because they are ecologically sound, as opposed to 25 percent one year earl...