Dickheads, Inc.

April, 1996

Let's say you want to do something resoundingly unpopular, such as market rare animals as gourmet food. For openers, you'll need a PR front organization to promote the idea. But what to call it? The Exotic Dining Society? The Committee To Kill and Eat All Pandas? Wrong! Here's your name: the Endangered Creatures Protective Guild.If this seems shamefully misleading, not to fret. It's called "astroturf lobbying"---a phrase that was coined by former senator Lloyd Bentsen to denote artific...