The Real Stuff

August, 1996

We love competition, but face it: Most spectacles are priced out of our league. Sure, we could win the Indy 500 if someone gave us $40 million to develop a car and paid for a pit crew. We could probably make Waterworld if someone raised $175 million. The Gulf war? Hey, with the Pentagon's budget, anyone can kick ass.That's why we are drawn to the summer Olympics. The tools of competition are pure and relatively simple. Historians say that the first recorded Olympic victory was that of Coroebus,...