Deflation: Threat Or Menace?
May, 1998
Suddenly it seems everyone is upset about the D word.But in this column I'll explain how you can actually make some money from deflation: Tune out the white noise and focus on promising "noncommodity" stocks--those of companies that don't rely on rising prices to make a profit. Stay away from companies in the oil business, say, or those in metals and foods, and this phony scare over the D word will leave you utterly unscathed. To see why, let's begin with a bit of background as to what...
