The Playboy Pill

September, 1998

great news for the millenniumThe phones started ringing the last week of April. The subject was Viagra, and for a while it seemed that every reporter in America wanted Playboy's opinion of Pfizer's cure for impotence.Pfizer had offered Viagra as a specific cure for a specific ailment. But word of mouth carried a different kind of news than the clinical trials gave us. This was a "quality of life" drug. Viagra was as close to a fountain of youth--at least one that reaches as high as the...