Can You Buy A Better Game?

August, 1999

One of our favorite marketing entrepreneurs, Charles Mandel, has gone golf crazy. After successfully founding and selling two magazines, he decided the equipment-obsessed golf business needed him. Charlie created an independent golf clubtesting service called Rankmark Inc. (rankmark@aol.com).Rankmark tests clubs and sends uncensored reports to the golf companies that subscribe to his service. After looking at the results of thousands of tests from his core group of 180 users, Mandel has establis...

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