Marginalia
April, 2004
1. Make them as friendly as AmericaIt's odd that U.S. airlines so rarely think about the consumer. America is a friendly place, but when you're in the air above America, you're in another world. It's not the fault of the people on the planes; it's their bosses who show little imagination. The time you spend in the air should rejuvenate you. That's why we created a cabin with bars, manicurists, massages and beds.2. Stop recycling planesMany airlines operate under the myth that it's cheaper to ref...
