Thinking Outside The Big Box

June, 2010

A NEW GENERATION OF AMERICANS ESCHEWS MASS PRODUCTION FOR DIY EXPERIENCESwhen it became clear the econ­omy was sputtering, GeorgeW. Bush went on TV in late 2006 and said, "I encourage you all to go shopping more." He said the same thing right after 9/11, as if shopping were some kind of cure-all. In the days following the terrorist attacks, New York |City mayor Rudy Giuliani called upon "the best shoppers in the world" to ful­fill tlieir civic duty by spending money in stores...