This Is Your Brain On Euphoria

Fall, 2019

Neuroaesthetics sets out to understand what the human mind deems beautiful. Can we trust this new experimental field of science- and the corporations wielding it?Imagine waking up in an apartment expertly curated by a voice-controlled intelligent personal assistant. Everything from the artwork on the walls to the cutlery in the kitchen has been selected based on what your brain perceives to be most beautiful. The lighting is custom designed. It soothes you by appealing to Homo sapiens’ earliest...