The Bro Hormone Boom

Winter 2025

PART MEDICAL MIRACLE, PART MASCULINITY GRIFT: WHY TESTOSTERONE IS SUDDENLY EVERYONE’S FAVORITE DRUG.

BY WILL COCKRELL

WITH THE CREDENTIALS of a clinician and the pitch of a start-up founder, Cameron Sepah, Ph.D., a clinical psychologist, has become the new face of pharmaceutical masculinity. As founder of Maximus, a telehealth platform that promises to “maximize masculinity,” he’s built a for-profit business on the American male’s most...