Soccer’s Great American Reset

Spring 2026

The men’s pro sport can’t find its footing here. Will the World Cup change that?

DEEP IN THE NATIONAL SOCCER HALL OF FAME’S archives in Hillsborough, North Carolina, tucked in between old jerseys, balls, and mascot costumes, sits an old, weathered banker’s box labeled, simply, ANTI-SOCCER. Flip through its contents of old newspaper clippings and you’ll get a crash course in just how othered the sport of soccer has always been in America.