Watch Her Now
Summer, 2026
Meet Miss May: Hanne Zaruma, the Ukrainian conceptual artist who stopped millions mid-scroll.
PHOTOGRAPHS BY HANNE ZARUMA
SOME PEOPLE like having the answers. Hanne Zaruma likes asking questions. One of the conceptual artist’s recent TikToks—a chic woman handing a condom to a beggar whose sign reads “Help, I have 5 kids”—has 5.5 million views and thousands of people at each other’s throats in the comments. Zar...
