For automakers, the trick is finding a way to take the most exciting elements of that history and craft them into something that will keep people intrigued years down the road. British brand McLaren has taken special notice of this in converting the company’s 50 years of racing heritage into a lineup of bona fide supercars.
Since launching its automotive division in 2010, McLaren has fused 30 years of groundbreaking work in carbon fiber production with a slew of modern technologies.
The most intriguing convergence of McLaren’s racing heritage and next-gen ideas is embodied in the limited-edition McLaren Senna. Touted as the most “extreme” road-legal track car ever built, the nearly 800-horsepower Senna encompasses everything that has come to define McLaren, spanning from the company’s super high-tech, hydraulic suspension system, to the car’s jaw-dropping, aerodynamic design cues.
The final model of the 500 limited-edition Sennas sold for a whopping $2.6 million at a charity auction in 2017, just three days after the car was first revealed, which further solidified McLaren as a true contender in the world of supercars. But Tony Joseph, president of McLaren North America, explains the road to successfully transforming McLaren’s racing heritage into a competitive car company in the U.S. has required more than simply rolling out a hot model like the Senna.