Anna Koblish

Instagram: @annakoblish
Models: Devon Baran, Dorian Ferrer and Eliza Flynn
Hair & Makeup: Ruth Black & Hailey Reese

What does the Bunny Suit mean to you personally? How did you communicate this (or find this) in your photos?

The Bunny Suit takes on different meanings depending on who is wearing it. For example, when Bretman Rock is in the suit, the historical significance of that image is entirely different from when a Playmate wears it. Representation like that is important, especially when it’s backed by a brand with such an iconic identity. That’s the beauty of the Bunny Suit: on its own, it’s a symbol of confidence, but when you mix the costume with something unexpected, the meaning deepens and amplifies.

How did you choose your models and settings, and why?

From the beginning, I knew I wanted to cast my friends. I also wanted each concept to complement the individual models. For example, Eliza is a phenomenal cook, so that’s where I started with her concept. Dorian does tooth gems for basically half of Brooklyn, so I wanted her concept to show off her designs. Von is one of my closest friends, and I wanted her photos to feel classic, sexy and tough. All the concepts also relied heavily on editing, and I love how all these parts came together. The entire project played to all of our strengths; I wanted everyone to feel like the coolest bitch alive.

Who is your favorite bunny or rabbit character (fictional, cartoon or otherwise!)?

The evil bunny with the red eyes from that book we all read as kids, Bunnicula. Anything gothic is my favorite.

Marcus V. Richardson

Instagram: @marcusvrichardson
Model: Gerrell Hankton
Studio Assistant: Hayden Dominguez

What does the Bunny Suit mean to you personally? How did you communicate this (or find this) in your photos?

The Bunny Suit simply represents an expression of self: what we want to be and what we are. For me, it has less to do with femininity or a standard of beauty and more to do with liberation. I wanted to tell a story that normalized individual style and expression for every person—man, woman, straight, gay, queer, black, white, brown.

We find our model in the Bunny Suit existing in everyday spaces like city streets, bodegas and an apartment stoop to portray freedom of expression. We then transition to a more glamorous, clean, elevated setting to signify an elevated state of mind, a view that is developed through learning to see ourselves fully.

How did you choose your models and settings, and why?

First, I absolutely love the energy Gerrell brings to sets. I also wanted to create an image that was beautiful and captivating, but one that told a story that I can connect with and that others could connect with as well. To create that vision, the main character of my story had to be a person of color. I also wanted to share a story that started a conversation. There are still so many who see Playboy as a brand committed to one thing: showcasing the female form for their pleasure and entertainment. The Bunnies in the Wild campaign felt like a greenlight to take part in what Playboy has actually been for so long: a space and platform for all to be seen and heard authentically. My model, Gerrell, is obviously stunning, but the character that he portrays in this campaign embodies duality, fearlessness, self-awareness and the freedom to exist.

Who is your favorite bunny or rabbit character (fictional, cartoon or otherwise!)?

The white rabbit from Alice in Wonderland.

Carianne Older

Instagram: @peggyshootsfilm
Models: Miranda Harrison and Phoenix Fetcher
Hair: Vintage Esther
Makeup: Sarah Faubert
Assist: Robyn Luce

What does the Bunny Suit mean to you personally? How did you communicate this (or find this) in your photos?

My mom and I have always loved Playboy. We religiously watched The Girls Next Door, and I always knew that I wanted to be affiliated with Playboy in some way. When I started taking photography seriously, I told everyone that I was going to shoot for Playboy. I knew, one day, I had to recreate the iconic Bunny Suit imagery. When Playboy reached out about Bunnies in the Wild, I knew it was my moment to make this dream shoot a reality and take the best photos of my life.

How did you choose your models and settings, and why?

Miranda is one of my best friends. Ever since we met, we have talked about how we not only wanted to shoot for Playboy, but would love to shoot in the Bunny Suit. It was a no-brainer to bring her on to this project, and she knew right away Phoenix would be the perfect partner. The girls paired together were an absolute dream-come-true!

I moved to LA two years ago, and I knew I had to take my Bunnies around the town to highlight quintessential places in LA to wear a Bunny Suit. I wanted my photos to recreate the amazing photos of women in the Bunny Suit in the magazine in the 1980s.

Raven B. Varona

Instagram: @ravieb
Models: Sutan Amrull and Gia Ichikawa

What does the Bunny Suit mean to you personally? How did you communicate this (or find this) in your photos?

The Bunny suit is something I romanticized as a kid, especially in that episode of The Fresh Prince of Bel-Air when Hilary goes to the Playboy Mansion. I think it was important for me to see a person of color in this space, re-envisioning what it meant to be a Playboy Bunny.

How did you choose your models and settings, and why?

I’m personally a fan of Raja and Gia, and I wanted to take this shoot a step further by working with women who are defying boundaries in their respective industries. We chose the pool and white backdrop to retain some of the classic elements of what I think of when I imagine the Playboy Mansion.