Love And Hate In Rent-A-Car Land

December, 1967

It has finally happened: Corporations are developing conflicts, neuroses and psychoses. In plain language, they are beginning to freak out.Really, it shouldn't have come as a great surprise. Corporations are regarded by the law, in its tattered majesty, as single individuals. Being individuals, they have personalities. Can there be any doubt that soft, cuddly Maidenform has a different personality from tough, rugged United States Steel or IBM, the corporation that Thinks?Having personalities and...

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