Sunscreen Panic

Winter 2025

SOCIAL MEDIA STARS SAY THAT SUNSCREEN WILL KILL YOU. (THE SUN: “HOLD MY BEER.”)

WELLNESS INFLUENCERS on TikTok insist sunscreen is poison. Some smear beef tallow on their faces; others ditch sun protection altogether. Online, sunscreen is cast as a villain: toxic, Big Pharma–backed, even chakra-blocking.

But science doesn’t budge: The sun causes cancer, and one in five Americans will get it.

“There is no q...