Your bag is empty.
Ozempic has made thinness attainable to nearly anyone who can pay for it—and people are willing to pay for it. Analysis from J.P. Morgan Global Research predicts that 25 million Americans will be on GLP-1 treatment by 2030 and that the global incretin market, which includes GLP-1s, will reach $200 billion by the same year. But we don’t have to follow the money to see this trend. From shrinking bodies in movies and on television, to a stunning lack of body diversity on fashion’s runways, to the sheer quantity of influencers shilling for weightloss drugs, there’s a clear message: ‘thin is in.’
But there’s one space that’s marked safe from the deluge of skinny culture: the adult entertainment industry.
Data from the fetish clips site Clips 4 Sale suggests that sales of BBW-SSBBW (Big Beautiful Women-Super Size Big Beautiful Women) have increased by 42 percent over the past couple of years—precisely at the same moment that Ozempic has squeezed the mainstream conversation around body positivity. According to Clips 4 Sale spokesperson Avery Martin, fewer diverse bodies in the mainstream has paradoxically created more interest in plus-size bodies in fetish content: “So much of desire is driven by what’s taboo, by what we’re told we shouldn’t like or can’t have. When it comes to our sexuality, Ozempic may well have the opposite of its intended effect.”
Ivy Davenport is a fetish model and producer best known for her work in the SSBBW and feederism (the eroticism of weight gain) genres. She’s noted the cultural shift, one that has only positively impacted her career as men turn to porn for what they’re no longer seeing so much in real life. “For a while, body positivity was in vogue. Now, it’s veering back into how it was in the 2000s where thin is in,” Davenport says. “I’ve had a lot of husbands and boyfriends contacting me, like, ‘Oh, my wife’s on a weight loss journey, I’m really glad that your content exists.’ There’s an [erotic] need for the customer that was maybe previously fulfilled by their wife or girlfriend.”
Because BBW content surging is likely because of fetish communities, some outside the adult creator world might find it dehumanzing. “Fetishistic structures tend to collapse [an individual] into an object that exists for the desirer’s arousal,” says clinical sexologist and relationships therapist Lulu Sunnucks. “The woman in question is not desired as a person who happens to have a plus-size body; she is desired as a body type, which is a categorically different psychological transaction.”
But for Davenport, taboo and the erotic go hand-in-hand; SSBBW porn is thriving precisely because fuller figures have been rejected from the mainstream. “Whenever anything is made somewhat taboo, people are going to become interested in it,” she explains. “With being fat, more people are scared of it than they were before; so other people are like, ‘Oh what’s that [fat fetish] about?’”
One popular subset of SSBBW content, feederism subculture, is particularly interesting to consider in this cultural moment. Ozempic is not just a weight loss drug; it’s an appetite suppressant and various reports suggest that restaurants have adapted to our GLP-1 era by offering smaller portions. Feederism, however, celebrates this same appetite suppressed elsewhere. “The idea of feeding really comes down to a kind of worship of food and of expanding bodies, rather than shrinking bodies,” says sex and relationships therapist Gigi Engle. “Within a [domme/sub] context, there’s something quite erotic about feeding someone and watching their body grow; or being fed and having somebody appreciate and eroticize your body as it’s growing.”
The adult creator world is not completely divorced from societal body ideals. In fact, in non-fetish spaces, Ozempic has started to show its impact. BBW content, for example, is more connected to the body preferences seen throughout the porn industry (some consider BBW a preference, while SSBBW can lean toward fetish). Women in the BBW genre are expected to maintain a certain figure and be especially curvaceous in the ass, hips, breasts and thighs. Tellingly, the interest in BBW has only increased incrementally within mainstream spaces: in 2025, BBW was up only two places on the list of the year’s most viewed global categories on PornHub.
“I’ve noticed the influence of Ozempic more among mainstream BBWs than in fetish or kink-oriented BBW,” says Davenport. “In feederism and gaining, however, fat is fat and everyone’s happy,” she says. “In more mainstream BBW, what is desired is the ideal, female body type blown up to extreme proportions. There’s a pressure to conform to that and lose weight to stay in a certain size range.”
Perhaps this is why it’s SSBBW, and not BBW, that has been surging in popularity; BBW is closer to reflecting mainstream desires. Performers who exist within the fat fetishism sphere often occupy the kink space; engaged in world-building and fantasy fulfillment in a corner of the internet that is a reaction to, rather than in conformity with, the zeitgeist. Some fans feel comfortable exploring their preferences for SSBW behind a screen, but not actualizing them in real life. “I have had girlfriends occasionally who are not involved in this kink, and who are ‘regular.’ I try to keep my real sex life and my fetish and fantasy life separate,” says Sam*, a fan who frequents Reddit SSBW fanpages. “I think this fetish is going to be very taboo forever.”
Even as the cultural pendulum swings from body positivity to thin culture and likely back again, adult creators know there will always be demand for different types of bodies.
“Ozempic is definitely not taking away from [the demand for fuller figures]. I just turned 47, but I’m getting more and more fans every year,” says Lina Lovely, a performer who first entered the porn industry as a BBW. Lovely has been on her own body journey, transitioning to more of a thick, mid-size body type, but her curvy figure has remained a part of her appeal to fans. Now creating giantess content, Lovely notes that small and thin is not the only favoured body type in the world of porn and adult content creation. “There’s always going to be a counterbalance,” she says, “to whatever is extreme in mainstream culture.”