The Grammys were full of historic moments and firsts. Cardi B became the first woman to win Best Rap Album. Childish Gambino’s “This Is America” became the first rap song to win Record of the Year and Song of the Year. But before the telecast even started, the awards had already made history, as Post Malone entered the night as the first artist to ever be nominated for an award in solo pop and rap categories in the same year. His song “Rockstar” was nominated for the rap/sung category, and “Better Now” was in the pop category.
The fact is, as black popular music becomes more popular, and it becomes more mainstream, it becomes more influential. White artists then, of course, incorporate these musical elements into their own sounds. Thus, the lines between “pop” and R&B/rap get blurred to the point that the mechanics that make up each genre become almost interchangeable. There isn’t much of a difference between pop music dominating charts, and rap or R&B music. The only true difference is who’s putting out the music, and that determines how it’s categorized.
Take, for instance, Ella Mai’s “Boo’d Up,” a monster of a hit that took over 2018. It was a chart-topping behemoth of a record. There’s also nothing sonically that separates it from anything on Sweetener. However, unlike Ariana Grande’s music, Ella Mai’s was nominated for Best R&B Album. It’s hard to imagine that the nominations would stay the same if Ariana Grande had made “Boo’d Up,” and Ella Mai had made any of the songs on Sweetener. In fact, no black artist has won a pop Grammy since Pharrell won for “Happy” in 2015. By contrast, four of the last 10 Best Rap Album Grammys have gone to white artists (three to Eminem, and one to Macklemore). So the separation is only one-way, as white artists have no problem inserting themselves into categories black artists are relegated to.
This isn’t a new phenomenon, either. In the 21st century, black artists have been largely shut out of the pop categories despite making pop music. For instance, back in 2004, Outkast became the first rap group to win Album of the Year with Speakerboxxx/The Love Below. The album was successful in large part to Andre 3000’s single “Hey Ya,” which featured zero rapping. It was a happy-go-lucky ode to the pop songs of yesteryear. And despite Outkast’s overwhelming success that year, “Hey Ya” never entered into the pop categories. It instead won for Best Urban/Alternative song.
If black artists aren’t as welcome into the pop-music space, then their chances of topping these charts and reaping the financial benefits are damaged.
The simple truth is this: Pop music doesn’t exist. There is no way to musically characterize it beyond what’s popular. And white. Dismantling the racial qualifications for such a category will open awards, radio and music itself to the people who are actually influencing and moving musical culture forward.