Experiences

Inside the Playboy Club New York: Nightlife Guru Richie Notar On the Power of Fun

Decadence: If there is one person who understand its elusive nature – and the intrinsic human desire for it, particularly in times of pandemic emotional and social unrest – it’s Richie Notar. The New York native was barely 17-years-old when he began working as a busboy at an up-and-coming nightclub called Studio 54. Needless to say, history was made, of which Notar was an integral part. Next up: a foray into the hotel business, with former Studio 54 partners Steve Rubell and Ian Schrager, via the Morgans Hotel.

Notar, a fixture in Long Island's scenic Sag Harbor also briefly opened the fine dining restaurants Harlow East and it's midtown counterpart Harlow. But by 1994, he was a managing partner at Nobu, which went on to become one of the most prolific global restaurant empires in the world. Dubbed a “student of amusement” by The New York Times, Notar says he likes to spoil people, and he means it. Now as the Creative Director of the Playboy Club New York, he intends to do just that – and then some. We caught up with the unpretentious hospitality impresario to talk about the beauty of not trying too hard, why he’ll never chase a party and – why not? – Paris Hilton. 


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